By Esha Kode
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A few years ago I watched Mirinda’s #ReleaseThePressure campaign video and found myself sobbing on my bathroom floor because of how real and authentic it was. Mirinda was often depicted as a quirky brand and appealed to the younger people because which kid doesn’t love a good fizzy drink?
For many, clicking that blue “Share” button on Instagram causes an increased heart rate, sweaty underarms, toxic thoughts, and a sore thumb from hovering over the button for too long. Putting this into writing sounds utterly stupid, but in the moment, posting on Instagram is a terrifying experience.
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